However, the answer isn’t as clear as some may think. The desire for this information is clear: If you’re putting time and effort into crafting the perfect post for your audience, you want it to be seen by as many people as possible - and in turn, have it get the most engagement, shares, and traction. Whether they are relaxing at the beach or going out for lunch, users are choosing to put their social media aside – making a substantial amount of followers miss your content.Ever since social media became a must-have asset in your marketing strategy, brands have been trying to identify the secret “sweet spot” for the best time to post content to social media platforms.
For those summer months, however, it's a much different story. Use Your Weekends to Connect With Your Social Audience and Plan for the Week Aheadĭuring the cold autumn and winter months, weekend plans include staying indoors, sipping a cup of hot chocolate, and scrolling social media endlessly. Chances are, your followers won’t be on social media until it gets dark outside anyway. But for the evening, push posting to 6 PM–9 PM instead. Generally, you can still post in the suggested morning and afternoon times. However, with more opportunities to go out in the summer, posting later in the day may be more beneficial for your business. During those times, users are probably starting work, taking a lunch break, or about to eat dinner – all usual points in the day where people scroll through their phones.
Typically, the best times to post on social media, ie Instagram, Facebook and LinkedIN, are weekdays at 9 AM, 11 AM–1 PM, and 5 PM. When is The Best Time to Post on Social Media During the Summer Work Week? So, when should you post on social media during the summer to stay relevant and noticed? Don't worry – Social Stamina is here to help you find that out!
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